At the same time, Mercedes-Benz has also been voted the strongest brand in the ADAC AutoMarxX study. nix. The latest on the C- and E- Class. ADAC places BMW on third place in AutoMarxX brand ranking ADAC, publishes their second annual AutoMarxX brand study which consists of . Didnt Benz get a recall last month on 85, vehicles for Power. by Bharat NagpalJune 1, 0 According to the ADAC AutomarxX study, Mercedes-Benz is the most successful brand since AutomarxX was introduced in .

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ADAC AutoMarxX: Mercedes-Benz is Germany´s strongest brand

Thats true, Im 22011 making a statement to Babken that all brand have reliability issues and Mercedes Benz is not excluded from the group. The evaluation for the Brand Image category incorporates the results of the ADAC Motorwelt image survey of 4, German respondents as well as an assessment of vehicle residual values.

Open for intense pleasure. I am reading these things and thinking to myself: German equivalent of AAA, ADAC, publishes their second annual AutoMarxX brand study which consists of individual criteria, brand image, market strength, customer satisfaction, product strength, …. BMW has not been getting their priority right. Orange County Ford says: In terms of security, the investigation shows that BMW fell from 1. With its carbon passenger cell, the electric car not …. All German Cars have reliability issues.

November 29, at 8: The new-generation C-Class, for example, impresses not only as a result of its greater efficiency, but also because of its many new assistance systems.

Mercedes-Benz is once again Germany’s strongest brand in the ADAC AutomarxX study

Cost cutting strategy, cutting on quality of their products evident in the record number of recalls this year for the company — more than 10 HUGE recalls. Celebrating 50 years of Mercedes-AMG success.


A winner is ascertained for each category and out of this the overall winner is determined. November 30, at Joy is this, Joy is that, blah blah blah. I agree with FreudeKing about his 5th point. The improvement was mainly due to the introduction of new, highly efficient engine variants in high-volume models such as the new-generation C-Class. This has allowed Audi to gain significant market share over the past few years by taking opportunities that BMW is not utilising, in fact, the exact same elements that made BMW the BMW today.

Brand image 10 percent: I also think the fall of the brand appeal and image is directly linked to the departure of Chris Bangle and the new conservative and homogeneous design their product line is taking imho. Keep working on it BMW, we can be up there again in no time! Yes, it isgood that companies recall cars as they show their responsibility to the public, but this is unneccessary if you had good quailty controls in place to make sure automarrxx products are up to scratch before giving it to your customers.

The last-generation A8 and 7-Series also had massive electrical problems and recalls. MB is definitely taking the lead on avant-guarde designs. Didnt Benz get a recall last month on 85, vehicles for Power steering problems. Mercedes is ranked at 1. Volkswagen rank 4 and Volvo Rank 5 have each improved by one place, while Skoda falls back to sixth.

Continued launching of ugly cars subjective but many are in the same view are turning young people away from the brand. November 29, at What about the last generation S class. There is no way I would put Volkswagen or Volvo ahead of Porsche.


ADAC AutoMarxX: Mercedes-Benz is Germany´s strongest brand | GermanCarForum

Audi is marketing their sportiness, saying that they are very sporty while 2011 is embarking on JOY campaigns with efficient dynamics. This also includes Mercedes-Benz being a pioneer in the development of active and passive safety systems. Audi was able to pass BMW with a smaller decline from 1. Leave a Reply Cancel reply Your email address will not be published.

Not only did Mercedes-Benz take first place in both of these areas; the people surveyed also ranked the brand at the top with regard to automotive research and development. Diesel engines are definitely going through some tough times these days. The automotive benchmark in efficiency and comfort.

Honda and Seat complete the first ten ranks. The results reflect the current capabilities of all automakers that are of relevance in Germany. They have cut cost extensively in all the wrong areas. In the image survey, the participants were primarily interested in maximum quality and the highest-possible safety standards.

Porsche Rank 7 swaps places with Toyota. Exactly what I have been warning about for the past few months. I xutomarxx the JOY campaign is getting lame and it is also quite irritating. The main factors in the Safety category are availability of active and passive safety systems and the fact that the systems are fitted as standard. Mercedes-Benz is the most successful brand since AutomarxX was introduced incapturing first place a total of 13 times and beating its competitors in more than half of all the rankings.