This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. By Erin Kissane. BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a. About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a.

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But it is an effective starting point for those who find themselves overwhelmed with organizing a large amount of content, especially for the first time or with a fast turnaround. Ocntent the most personal content, is that related to help, and it erib range from documentation to professional service engagements to emails the support team sends.

You get a bunch of ideas that don’t coalesce as well as they should. To ask other readers questions about The Elements of Content Strategyplease sign up. Kissane’s book has given me an excellent grounding in this topic. There appears, as far as I can tell, some universal edict that content means – web articles, or some iteration there-of. I love Erin’s humor and straightforward style. I have another friend who played a content strategy role in a large organization. Open Preview See a Problem?

Perfect for someone starting out in content strategy.

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If you’re in the arena or want to get a better understanding of those who operate in it, give this a read. It’s better than most books I’ve read on the subject, but it also suffers the same fate. You can get it from dedicated creators, tue internal experts, or you can avoid the issue entirely by aggregating someone else’s content” If you read this book, you’ll If you want to know what content strategy is and if you think it has anything to do with copywriting other getting content ready for a copywriter or other content producerplease read this book!

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The Elements of Content Strategy by Erin Kissane

Sep 19, Anne rated it it was amazing Shelves: It’s a straight forward read that doesn’t try to sell anything, and doesn’t claim to do anything that it doesn’t. This was clearly the most entertaining and novel section of the book.


A study of college graduates finds Ironically, I found this primer on content strategy, The Elements of Content Strategy by Erin Kissane, lacking in both content and strategy.

Feb 17, Kat rated it it was amazing Recommends it for: But if you’re going to be a content strategist, you are going to walk away knowing what you need to go learn. What happens is a two chapters on theory, and then a third chapter on how to inventory content again conspicuously leaving out help. Nov 05, Abby rated it it was amazing Shelves: Content strategy is a discipline that stems from a family of fields including marketing, editorial, and curation, and requires analytical, organizational, and creative skills to successfully execute.

Erin is one of the leaders of this emerging field, so it’s great to get her perspective on contrnt subject. A good way to deal with this is to have experts review the content kissnae it is written by others.

The Elements of Content Strategy

This does include web copy, blogs, videos, white papers and especially “help”. I play a small role managing new content for the blog at tech. For me, sttrategy of the biggest takeaways is that I need to learn more stgategy editorial work if I want to pitch in as a content strategist as needed. I always have trouble with these sorts of books.

The hierarchy of content recommendations Kissane recommends you start with higher level recommendations first, since they affect what you do further down, and also are likely to have a bigger impact on the organization. Keep current with the latest trends in technical communication elememts subscribing to the I’d Rather Be Writing newsletter.

Could there be a third way? Before joining Brain Traffic, I was an indie content specialist, the editorial director of Happy Cog Studios, and a freelance writer and editor. I’ve g This is a must-read for anyone who works in, on, or around the web.

Other than that, an interesting book for the most part, but not as easy a read as other books I’ve read from this publisher Responsive Web Design, Designing for Emotion And I find myself borrowing from it, or just outright quoting from it, in nearly every briefing I present.


On the other hand, when I’ve worked with Content Strategists, we’ve produced better projects than I could dream of doing on my own.

It’s mostly about the kinds of people that need to be involved, their job description, what they should be doing in terms of reports, activities, etc. I was thinking is giving it 3 stars because I didn’t really get the feeling of learning much.

Blogs and social media have replaced the days of the newspaper as the arbiter of information. Before you can improve something, you have to know where it stands. No, you’re not going to read this book and walk away a content strategist. This year I’m shifting a bit from user education to user awareness, so content strategy seems to be staring me in the face. Jason is a tech entrepreneur and talent expert. It also provides a glimpse on the usual methodologies and d Nice intro to Content Strategy, as seen from different angles those of Marketing, User Experience, Editing, Curating, or Business Strategy.

He plans to look for a new job. Jan 22, Chad Warner rated it liked it Shelves: Strategists I’ve worked with who align to those principles have been highly successful; strategists who work off of “please the client” principles instead have caused nothing but disruption for otherwise on-track work.

No kissing ass here, and no hyperbole: Erin Kissane’s book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to Content Strategy, the kinds of work that Content Strategists do, and the kinds of pitfalls to look out for as a Content Strategist.

It has 3 sections: As the software industry moves from this, and content teams follows, a good deal of consideration will need to be given. And why does it matter?